The average reading age of people in the UK is equivalent to an educated 11-year-old (BBC).
Using Word-Bank helps people understand your message and it helps you reach diverse customer groups, like those with limited literacy.
Word-Bank is a BBC Innovation Lab awarded, bolt-on dictionary plugin for websites that explains the meanings of difficult words. It encourages meaningful understanding of website information, allowing organisations to exceed current accessibility legislation. Benefits to your users:
Not requiring any training or specialist software to use the product.
Getting instant definitions with no need to follow alphabetical lists of words as in dictionaries (which many people find difficult).
Not interfering with other accessibility tools including software for people with visual impairments.
Animated definitions for quick apprehension, even by those with limited literacy.
Word-Bank's advantages for subscribing organisations:
Has accessibility sewn into the foundations.
No specialist knowledge required to implement onto websites.
Collaborative tool, subscribers can submit their difficult words for defining.
Has mainstream application and appeal as it is not a disability specific tool – ensuring reach across the widest possible audience.